# Shegby

Shegby's mission is to revolutionise identity verification and proof of personhood solutions within the Web3 ecosystem. Our vision is to create a globally inclusive network state that empowers individuals with secure and privacy-preserving digital identities. Through our advanced technologies, including blockchain and machine learning algorithms, Shegby aims to redefine the standards of KYC verification while preserving user privacy.

Shegby prioritises trust in users and their original intentions over biometric verification. Our approach revolves around the theory of six degrees of separation, ensuring user authenticity while preserving privacy. By addressing the global challenge of identity verification without relying on biometrics, Shegby opens the door to improved online security, democratic processes and economic opportunity.

Our white paper outlines the core principles and goals behind Shegby and details our innovative approach to identity verification in the Web3 environment. Join us on our journey as we pave the way for a more secure and inclusive digital future.

<figure><img src="/files/ljdE6N7P7i8OQKbdfe1V" alt=""><figcaption><p>[S]ecure [H]uman [E]xperience generates [G]enuine [B]lockchain [Y]ield</p></figcaption></figure>

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You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# Introduction to Shegby: KYC in Web3

Shegby's journey began in 2015, when the project's founder began researching Network States. However, the pivotal moment came with the publication of [Balaji's book](https://thenetworkstate.com/), which coincided with technological advancements that enabled the creation of fully decentralised, secure and maximally anonymous blockchain-based services.

**Project Goals**&#x20;

— To establish a secure and transparent environment for identity verification in Web3. \
— To expand the use of blockchain technology for online identity verification. \
— Promote and adopt the concept of Network States. \
— True decentralisation, anonymity and security for the world. \
— Financial freedom with a mission to create millions of jobs worldwide.

**Project Benefits**&#x20;

Decentralisation: Shegby's developers and users are driving the project forward, gradually removing the founder and original team from development and support. \
User empowerment: Prioritising full user trust, Shegby allows users to independently choose the scope and content of the information disclosed to any service requiring KYC or AML. \
Biometric-free approach: Shegby does not use biometrics, as it is risky to expose an individual's most valuable asset to potential leakage and misuse by malicious actors.

**Challenges**

The risk of user abuse in creating Sybil-like duplicates, which is addressed by our proprietary HumanRank algorithm (analogous to Google's PageRank).&#x20;

Designing a balanced system of rewards and penalties to discourage gaming.&#x20;

Shegby assumes limits on the organic growth of users, and for this purpose reorients its essence towards the network state, where, analogous to existing states, you can lose your citizenship if you act as an unscrupulous agent.

**Potential Applications**

KYC & AML advances: Shegby offers an alternative solution with a balance between reliability and decentralisation, ensuring user-selected security and anonymity. \
P2P markets: Provides security for both buyers and sellers without the need for centralised user verification services and potential data breaches. \
Governance: Enabling democratic decision making resistant to Sybil and bot attacks through reliable KYC solutions.

**Conclusion**

Shegby today represents a network state with an exceptionally reliable and fair method of identification based on the "six degrees of separation" theory transformed into the [HumanRank](https://medium.com/@dmitry.lunin/human-rank-progressive-and-fair-approach-to-identity-verification-b8702e888ff0) algorithm. Built on a token with a limited supply of 21 million tokens, Shegby invites you to join the project in whatever capacity you wish, with the freedom to leave the project completely without leaving any trace of your presence if you so wish!

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# How does Shegby work?

Shegby is based on the unique HumanRank technology, which uses the theory of six degrees of separation to verify connections and their data within a user's network.

To join Shegby, users must have a Web3 wallet, such as MetaMask (Shegby currently operates on the Scroll blockchain - which seamlessly extends Ethereum's capabilities through zero-knowledge technology and EVM compatibility).

Unlike traditional KYC methods, Shegby provides offline identity verification. Users can verify each other's identities, creating a chain of trust within the network. This approach allows users to build trust, eliminating the need for centralised authorities.

Shegby puts users in control of their personal information. They can choose what information to share and with whom, keeping their data secure and private. Users can also update their information as needed, keeping their data up to date over time.

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# Shegby's Network State Concept

Shegby's Network State represents a pioneering approach to decentralised identity verification and community governance within the Web3 landscape. Born out of the need for secure, transparent and community-driven solutions, the Network State embodies Shegby's commitment to reimagining online interactions.

**Evolution from Identity Verification to Network State:** Originally conceived as a solution for online identity verification, Shegby has evolved into a Network State - a decentralised ecosystem where trust, authenticity and community empowerment intersect.

**Decentralised identity verification:** Shegby's Network State leverages cutting-edge blockchain technology to provide individuals with a secure and transparent means of verifying their identity in the online realm, without compromising privacy.

**Community Governance:** At the heart of Shegby's Network State is a robust governance framework that empowers users to actively participate in decision-making processes. Through community-driven initiatives, users shape the evolution of the platform and its services.

**Go-to-market (GTM) strategy:** The Network State concept serves as Shegby's strategic entry point into the market, offering a compelling vision for individuals seeking reliable identity verification solutions and opportunities for community engagement.

With Shegby's Network State, individuals can not only establish their digital identity with confidence, but also become active contributors to a decentralised ecosystem built on trust, transparency and collective action.

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# Use Cases and Applications

Shegby's innovative Network State concept offers a wide range of practical applications and use cases across multiple industries. By harnessing the power of decentralised identity verification and community governance, Shegby addresses critical challenges while creating new opportunities for individuals and organisations.

**Decentralised identity verification:** Shegby provides a secure and transparent platform for individuals to verify their identity in the Web3 world. From KYC processes to user authentication on decentralised applications (dApps), Shegby's network state ensures trust and authenticity without compromising privacy.

**Blockchain-based governance:** Through its decentralised governance framework, Shegby enables community-driven decision-making processes. Users can actively participate in voting, proposal submission and policy formation, fostering a sense of ownership and accountability within the network.

**Secure peer-to-peer transactions:** Shegby facilitates secure peer-to-peer transactions by establishing trust between transacting parties. Whether it's financial transactions, digital asset exchanges or tokenised asset transfers, Shegby's identity verification ensures integrity and reliability.

**Democratic processes and voting:** With Shegby's Network State, democratic processes and voting mechanisms become more accessible and tamper-proof. From local elections to global initiatives, Shegby empowers individuals to participate in decision-making and shape the future of governance.

**Community-driven initiatives:** Shegby's platform serves as a catalyst for community-driven initiatives and collaborations. From grassroots movements to decentralised organisations (DAOs), Shegby fosters a vibrant ecosystem where individuals can co-create and contribute to meaningful projects.

**Enhanced online security:** By mitigating the risks of identity fraud, bot and sybil attacks, Shegby enhances online security across Web3. From social media interactions to e-commerce transactions, Shegby's identity verification mechanisms protect user accounts and data integrity.<br>

Shegby's Network State represents a paradigm shift in how we approach identity verification, governance and community engagement in the digital age. With its versatile applications and robust infrastructure, Shegby empowers individuals to take control of their digital identities and participate in a more inclusive and equitable online ecosystem.

***

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# Future Directions and Potential Impact

As Shegby continues to evolve, several future directions and potential impacts emerge, highlighting the transformative potential of the Network State concept across multiple domains.

**Expanding the decentralised identity ecosystem:** Shegby aims to extend its decentralised identity ecosystem beyond traditional online platforms and into industries such as healthcare, education and government services. By providing a secure and interoperable identity solution, Shegby can streamline identity verification processes and improve privacy across multiple sectors.

**Integration with emerging technologies:** Shegby aims to integrate emerging technologies such as artificial intelligence (AI), Internet of Things (IoT), and decentralised finance (DeFi) into its network state framework. By leveraging AI-powered identity verification algorithms and IoT-enabled devices, Shegby can improve the accuracy and efficiency of identity verification while exploring innovative use cases in decentralised finance and smart cities.

**Cross-border collaboration and governance:** Shegby aims to promote cross-border collaboration and governance through its Network State model. By facilitating seamless communication and collaboration between individuals and communities around the world, Shegby can promote global solidarity and collective action on pressing issues such as climate change, human rights and economic development.

**Impact on democratic processes:** Shegby's Network State has the potential to revolutionise democratic processes and governance structures, empowering individuals to participate in decision-making and policy-making at local, national and global levels. By enabling transparent and inclusive voting mechanisms, Shegby can strengthen democratic institutions and promote civic engagement in the digital age.

**Empowering marginalised communities:** Shegby is committed to empowering marginalised communities and promoting social inclusion through its Network State initiative. By providing individuals with verifiable digital identities and access to essential services, Shegby can reduce socio-economic disparities and empower underserved populations to fully participate in the digital economy.

**Privacy advocacy:** Shegby advocates for ethical AI practices and privacy within network state ecosystems. By prioritising user consent, data sovereignty and algorithmic transparency, Shegby aims to uphold ethical standards and protect user rights in an increasingly data-driven world.

Overall, Shegby's Network State concept has the potential to catalyse positive societal change and reshape the future of identity, governance and community engagement. By embracing innovation, collaboration and inclusivity, Shegby aims to create a more equitable and sustainable world for its citizens.

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# Introduction to HumanRank

In today's digital society, security and trust play a critical role in every aspect of our on-chain lives. However, with the advancement of technology, in particular artificial intelligence and machine learning, new challenges related to identity fraud and online deception have emerged. In response to these challenges, and with the aim of providing a fair, decentralised and secure solution, the Shegby Project is introducing an innovative approach to identity verification - [HumanRank](https://medium.com/@dmitry.lunin/human-rank-progressive-and-fair-approach-to-identity-verification-b8702e888ff0).

HumanRank is a revolutionary approach to identity verification developed as part of the Shegby Project. It goes beyond simple personal identification and represents a comprehensive concept based on the principles of trust, reliability and anonymity.

The core idea of HumanRank is to enable users to prove their uniqueness and credibility in the on-chain environment without compromising their true identity. Instead of relying on traditional authentication methods that can compromise personal information, HumanRank leverages users' existing networks of trust by migrating them to the blockchain. This ensures confidentiality and anonymity within the user's chosen framework.

This approach not only provides users with a high level of security and anonymity, but also fosters a trustworthy environment in Web3. By implementing HumanRank, Shegby aims to empower every user to feel safe and confident in the on-chain space, where decentralisation, security and privacy are core values.

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# Exploration of current KYC methods

Currently, Know Your Customer (KYC) processes play a crucial role in various sectors, particularly in the financial and cryptocurrency sectors. There are several methods and technologies used to verify identity and identify customers.

**Centralised KYC methods:** Traditional KYC methods involve the provision of physical documents, such as passports and driving licences, to financial institutions or other third-party service providers. These processes are often time-consuming and require significant resources for data processing and storage. Examples of such projects include Onfido (Total funding $182.1 million, acquired by Entrust),  Shufti Pro (Total funding $20 million), Sum\&Substance (Total funding $37.5M), Trulioo (Total funding $474 million), Jumio (Total funding $205M, acquired by Centana Growth Partners).

**Blockchain technologies for KYC:** In recent years, innovative blockchain-based KYC technologies have emerged. These methods allow customers to manage their own data and provide access only on demand. By using cryptographic methods and smart contracts, KYC processes on the blockchain become more secure, efficient and transparent. They often use social graph analysis technologies such as BrightID, HUMANITY PROTOCOL and Circles.

**Industry developments:** There are several projects and initiatives working to improve KYC processes using blockchain technologies. Some offer innovative approaches to identity verification, such as the use of biometrics (e.g. Worldcoin, total funding $240M) or decentralised identifiers (numerous projects). Others focus on improving the exchange and storage of data between parties, such as the EigenTrust algorithm: A reputation system for peer-to-peer (P2P) file-sharing networks that assigns each peer a unique global trust value based on its download history. It provides a distributed and secure method for calculating global trust values based on the power iteration method.

Overall, with the advancement of blockchain technologies, KYC processes are becoming more efficient, secure and decentralised. This opens up new opportunities to create innovative solutions for verifying identity and ensuring security in the online environment.

***

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# HumanRank Principles

[HumanRank](https://medium.com/@dmitry.lunin/human-rank-progressive-and-fair-approach-to-identity-verification-b8702e888ff0) is based on the fundamental principles of trust, reliability and user anonymity. In essence, HumanRank aims to enable users to prove their humanity and uniqueness on demand, without compromising their confidentiality.

Unlike existing KYC technologies, PoP and analogues, HumanRank does not require specialised equipment to collect biometric data, for example, or a pre-existing history of on-chain interactions (although this is welcome and simplifies the process). As such, HumanRank is easily accessible to connect any user around the world, including those who aren't yet represented on the blockchain by their wallet address and have no transaction history.

The key components of HumanRank are

**Easy onboarding:** All that is required to use HumanRank is a web3 wallet, with additional steps if required. Users can add the necessary information about themselves, request verification and, if necessary, be verified by another (already verified) participant.

**Trust Rating Algorithm:** HumanRank uses a sophisticated algorithm that analyses user interactions, transactions and behavioural models, taking into account the presence of trusted nodes - verified users - in the transaction chain.

**Blockchain Integration:** HumanRank uses blockchain to decentralise data storage and smart contracts to ensure transparency, immutability and resistance to unauthorised interference.

**Privacy Mechanisms:** HumanRank places a high value on user privacy by allowing users to control the disclosure of information. Users can choose which data attributes to disclose and to whom, minimising the risk of identity theft and unauthorised access.

HumanRank offers several unique features and benefits compared to traditional identity verification methods:

Efficiency: HumanRank significantly simplifies the identity verification process and reduces the time and resources required for KYC procedures. By automating the trustworthiness assessment, user identity can be confirmed quickly and reliably.

Reliability: It's important to note that there is no more reliable method than offline (IRL - in real life) verification followed by algorithmic re-verification.

Anonymity: Unlike traditional KYC methods, HumanRank allows users to remain anonymous during identity verification, allowing access only to those they trust.

HumanRank opens up new possibilities for secure and confidential identity verification in the age of Web3.

***

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# Token Summary

The mission of the Shegby project is to build a Network State for everyone with the world's largest identification (citizenship) network and to organise financial activities where KYC, wallet and P2P marketplaces will be unified, ensuring an influx of funds into the project from buyers of these services from web3 projects.

The SHEGBY token will become the foundation of the largest Network State, setting an example for similar initiatives and providing identity (KYC) services as SaaS to the majority of interested web3 protocols and projects.

**Token Overview**\
Token Launch Date: 31st October 2023 \
Shegby (SHEGBY) is an ERC-20 token on the Scroll ZKP blockchain (Ethereum L2 network). \
Token smart contract address on Scroll ZKP: 0x12d27570a092e54082ce3c3301714a0f4694adbd\
ScrollScan link: <https://scrollscan.com/token/0x12d27570a092e54082ce3c3301714a0f4694adbd>\
Total token supply: 21,000,000 fixed, with no possibility of additional issuance or burning, no inflation.

Anyone in the world can participate in building the Shegby Network State and receive Shegby tokens for their contribution, with many options to benefit the project, from initial testing and community support to later participation in KYC procedures, Network State governance, trading real-world assets, etc.

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**Token Overview as of 1 May 2024**\
Circulating supply: 12,000 $SHEGBY (Max limit: up to 20,000 $SHEGBY)\
Token storage vault on Safe{Wallet}: 0xfaaab8385bb5718b95e502b231f26ef1c56a3025\
Test Wallets: 0xcb550d4db9def29f98e35f26cc557be74898b661\
Founder Wallet: 0x199e5a651646dac0820afa6f061331ddba28c08b

<figure><img src="/files/SC0fLgA2RrKg5WQTpI0Y" alt=""><figcaption><p>Shegby Top 100 Token Holders on 1 May 2024</p></figcaption></figure>

Token holders: 1,083 addresses Transfers: 3,819

Trade Shegby Token on SyncSwap DEX: <https://syncswap.xyz/swap> Be sure to select Scroll Mainnet and manually import the Shegby Token smart contract address: 0x12d27570a092e54082ce3c3301714a0f4694adbd

USDC/Shegby liquidity pool on SyncSwap DEX (On Scroll): <https://syncswap.xyz/pool/0x204cE4F5754C7F6f85F2F9aD3538EF9f28Ba4C83>

ETH/Shegby liquidity pool on SyncSwap DEX (On Scroll): <https://syncswap.xyz/pool/0x99275eA637FC9743B1CDB83DF1f582B7c2Cd22Ec>

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**Accessibility**: Shegby tokens (SHEGBY) are not available to individuals or entities residing, incorporated, registered or having a registered agent in the United States or certain other restricted territories.

**Security Reminder**: Free SHEGBY tokens are only available via airdrop distribution. SHEGBY is distributed on a scheduled basis and only to users whose activity with the token is tracked in transactions or to users with the Shegby's Discord roles.

Beware of fake links and fake SHEGBY tokens! \
SHEGBY tokens are only used on the Scroll blockchain!

**Important information**: Cryptocurrency products can be very risky and their regulatory status is unregulated in many jurisdictions. Regulatory authorities may not require compensation for losses resulting from SHEGBY transactions. Any value assigned to SHEGBY may change rapidly and may be lost completely.

Eligibility for Shegby (SHEGBY) tokens is restricted based on geography, age and other factors. SHEGBY is not available to, and is not intended for, any person, entity or organisation resident in, or located or incorporated in, the United States or certain other restricted territories (or having beneficial ownership in the United States or such other restricted territories). Crypto products can be very risky!

For more information, please visit the project's Discord, which can be accessed via the link provided on the project's official resource at <https://linktr.ee/shegby>.

***

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# Token Distribution

**Team and Advisors:** 5% of the total token supply (1,050,000 tokens). Tokens are locked and will be airdropped in equal monthly instalments for 1 year, starting 30 days after the listing date.

**Investors:** 5% of the total token supply (1,050,000 tokens). Investor Tokens are locked and will be airdropped in equal monthly instalments for 1 year, starting 365 days after the Listing Date.

**Community Distribution:** 5% of the total token supply (1,050,000 tokens) will be airdropped to the wallets of eligible users before the token is listed on a CEX.

**Token Reserve:** The remaining 85% of the total token supply (17,850,000 tokens) will be held in the project vault Safe{Wallet}.

<table><thead><tr><th width="188">Token Distribution</th><th width="171">% of Total Supply</th><th>Total Tokens</th><th>Lockup Details</th></tr></thead><tbody><tr><td>Team and Advisors</td><td>5%</td><td>1,050,000</td><td>Tokens are locked and will be airdropped in equal monthly installments for 1 year, starting 30 days after the listing date.</td></tr><tr><td>Investors</td><td>5%</td><td>1,050,000</td><td>Investor tokens are locked and will be airdropped in equal monthly installments for 1 year, starting 365 days after the listing date.</td></tr><tr><td>Community Distribution</td><td>5%</td><td>1,050,000</td><td>Tokens will be distributed to eligible users' wallets before the token is listed on a CEX.</td></tr><tr><td>Token Reserve</td><td>85%</td><td>17,850,000</td><td>Tokens will be held in the project vault Safe{Wallet}.</td></tr></tbody></table>

**Examples of the use of the Token Reserve:** Retrospectively, 12,000 tokens (0.05714%) with a cap of up to 20,000 tokens (0.09524%) were allocated from the Token Reserve at the time of the TGE (31 October 2023) and for the purpose of testing liquidity pools, airdrop distribution mechanisms, governance mechanisms, etc.

From the reserve, 5-10% of the tokens may be allocated to market makers on dates to be determined closer to the listing of the token on exchanges.

The same applies to the activation of the ecosystem: 5% of the total supply of tokens (1,050,000 tokens) will be stored in the Safe{Wallet} project vault and can be spent at the discretion of the majority of project participants from among the trustees and/or a qualified majority.

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# Trustees

Within the Shegby ecosystem, the role of trustees plays a crucial role in managing and overseeing the token distribution process. Trustees are selected from experienced and qualified community members to ensure transparency, fairness and efficiency in token management.

Trustee Responsibilities

**Token management**: The trustees are responsible for managing the token pool and distributing tokens according to the approved project strategy. They make decisions regarding the allocation of tokens for various purposes, including project development investments, community rewards, marketing activities and more.

**Inventory control:** Trustees ensure proper control of the token reserve, regulate its spending, and monitor compliance with established rules and distribution limits.

**Decision-making**: Trustees make strategic decisions regarding the use and distribution of tokens, taking into account the interests of the project and its participants.

The composition of the Trustees is determined by an open vote of token holders and other stakeholders. Candidates proposed by the community will undergo a voting process, after which the most supported and qualified candidates will be appointed as Trustees.

The role of the trustees is likely to be temporary until the project achieves full decentralisation. Remuneration for Trustees will be determined at the same time as the voting for candidates for this role.

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# Disclaimer

The Shegby tokenomics represents a cryptocurrency product that may involve significant risks and its regulatory oversight may be incomplete or absent in many jurisdictions. Regulatory authorities may not provide compensation for losses resulting from transactions involving Shegby Tokens (SHEGBY). The value of the Shegby token may fluctuate widely and may be subject to total loss. In addition, the technologies underlying the Shegby project, including the Shegby token, may be experimental and there is no guarantee of future functionality.

Nothing contained herein constitutes an offer to sell or buy Shegby tokens (SHEGBY). Nor does this content constitute investment advice. Holding, buying or selling Shegby tokens may be prohibited in your country of residence and you must comply with all applicable laws. Shegby Tokens (SHEGBY) are not intended for residents of the United States or other countries with restricted access.

This document contains estimates and projections regarding the actions and objectives of the Shegby Project that are based on current expectations and projections of future events, the outcome of which may be uncertain. It is therefore subject to various risks, which could cause actual results to differ materially from those expressed or implied herein. Readers are cautioned not to place undue reliance on these forward-looking statements. The contents of this document are accurate only as of the date of publication.

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# Market Opportunities

**Why will it be really big?** \
The market opportunity for Shegby is huge due to the growing need for secure, efficient and user-friendly identity verification solutions. With [the global market for digital identity solutions predicted to reach $147.25 billion by 2032](https://www.precedenceresearch.com/digital-identity-solutions-market), driven by increasing cybersecurity threats and regulatory requirements, there is significant demand for innovative KYC and identity management technologies.

**Why could it be bigger than people think?** \
Shegby leverages blockchain technology to create a decentralised, secure and transparent KYC process, tapping into the blockchain identity management market, which is [expected to grow at a staggering CAGR of 79.5% to reach $97 billion by 2032](https://www.linkedin.com/pulse/blockchain-identity-management-market-lmykf/). This exponential growth is being fuelled by the increasing adoption of blockchain across various industries, putting Shegby in a unique position to capitalise on this expanding market.

**Is it creating a new market?** \
Yes. In addition to improving traditional KYC processes, Shegby is creating a new market segment with decentralised identity verification. By enabling self-sovereign identities and reducing reliance on centralised authorities, Shegby addresses the pain points of existing systems and opens up new opportunities in areas such as DeFi, digital wallets and secure online transactions, paving the way for a new era of identity management.

Shegby sits at the intersection of two rapidly growing markets - digital identity solutions and blockchain identity management. Its innovative approach to decentralised KYC and identity verification positions it not only to capture a significant share of these markets, but also to drive the creation of new opportunities in the evolving digital landscape. \
\
Don't miss the opportunity to be part of this transformative journey!

***

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# Market Analysis and Size

The discrepancy between the values you've seen for the KYC market and the digital identity solutions market is due to the broader scope of the latter. The KYC market focuses specifically on identity verification processes, which are a subset of the larger digital identity solutions market.

**Digital identity solutions market size** \
The global digital identity solutions market, which encompasses a wide range of technologies and applications including KYC, biometric authentication, decentralised identity frameworks, and more, was valued at approximately $33.87 billion in 2023. It is projected to grow significantly, reaching approximately $147.25 billion by 2032, at a compound annual growth rate (CAGR) of 17.59% ([P\&S Intelligence](https://www.psmarketresearch.com/market-analysis/digital-identity-solutions-market)), ([Precedence Research](https://www.precedenceresearch.com/digital-identity-solutions-market)).

**KYC market segment**\
Within the digital identity solutions market, KYC services represent a significant portion, but not the entirety, of the market. The KYC market focuses on the verification processes required for regulatory compliance, particularly in financial services.

To estimate the size of the KYC market using a bottom-up approach, the average cost per verification and the volume of verifications can be used:

**Average cost per KYC verification**\
Onfido: $1 - $5 per verification ([MarketsandMarkets](https://www.marketsandmarkets.com/Market-Reports/digital-identity-solutions-market-247527694.html)). \
Jumio: $3 - $10 per verification. \
Trulioo: $1.50 - $5 per verification.

**Volume of verifications**\
Onfido: Approximately 150 million verifications per year. Jumio: About 300 million verifications per year. Trulioo: Estimated at 200 million verifications per year.

**Estimation of KYC market size (bottom-up)**\
Onfido: 150 million verifications x $3 (average) = $450 million. Jumio: 300 million verifications x $6.50 (average) = $1.95 billion. Trulioo: 200 million verifications x $3.25 (average) = $650 million. \
Combining these estimates gives a market size of approximately $3.05 billion for these three companies alone. Extending this to the entire market, with additional players and varying volumes and costs, the KYC market could reasonably be estimated to be in the range of $10 billion or more per year.

Therefore, while the broader market for digital identity solutions includes various technologies and services beyond KYC, the KYC segment itself still represents a significant portion of this growing market.

***

Information on the blockchain identity management market is distinct from traditional KYC services, although there are overlaps in identity verification. Projected to reach $97 billion by 2032 at a CAGR of 79.5%, the blockchain identity management market focuses on decentralised identity solutions that leverage blockchain technology to enhance security, privacy and control over personal data.

**Key differences**

**Scope and technology. KYC services:** Traditional KYC services primarily involve identity verification processes required by financial institutions and other regulated entities to prevent fraud and comply with regulatory requirements. These services use centralised methods for storing and verifying identity data.&#x20;

**Scope and technology. Blockchain identity management:** This market encompasses broader applications beyond financial services, using the decentralised and secure nature of blockchain to manage identities. Blockchain identity management provides users with self-sovereign identities, reducing reliance on centralised authorities and increasing data security. \
\
**Market size and growth:** While the size of the traditional KYC market is significant, it does not match the growth rate and potential market size of the blockchain identity management sector. The latter's rapid growth is being driven by increasing adoption across various industries, including healthcare, telecom and government, due to its security and user control benefits. \
\
**Innovations and Use Cases. KYC services:** Typically focus on verifying identities for compliance purposes. \
\
**Innovations and Use Cases. Blockchain identity management:** Includes innovative solutions such as digital IDs, decentralised identifiers (DIDs) and applications in supply chain management, loyalty programmes and smart contracts, offering broader functionality and applications. In summary, while both markets involve identity verification, the Blockchain identity management market is broader and more technology-focused, leading to its significant projected growth and market size ([Polaris](https://www.polarismarketresearch.com/industry-analysis/blockchain-identity-management-market/privacy-policy)).

***

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# Revenue Model & Customers

**Revenue model**\
Shegby generates revenue through a SaaS subscription model tailored to Web3 protocols and enterprises. Customers pay for access to our decentralised identity verification platform, which helps mitigate the risk of Sybil and bot attacks.\
\
**Customers**\
— **Web3 protocols:** layer1-3 EVM-based protocols, decentralised applications (dApps) and blockchain-based platforms that need to guarantee the authenticity of their users.

— **Web3 projects using community initiatives** (airdrop of their own token, sale of tokens, etc.) that need to fairly reward the real contribution of community members by excluding sybils, bots and even paperhands from the distribution, thereby guaranteeing their token a more reliable position in the market with maximum protection against sale.

— **DEX and CEX**: Decentralised and centralised exchanges that require strong identity verification to prevent fraud and ensure compliance.

Margins in SaaS businesses are typically high due to the low incremental cost of adding new customers after the initial development and deployment of the platform. Shegby, which leverages blockchain technology, is experiencing similar benefits with reduced overhead costs associated with manual verification processes and data storage, further increasing margins.

By delivering critical KYC services through a scalable SaaS platform, Shegby is well positioned to capitalise on the emerging market for secure and efficient identity verification solutions.

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# Roadmap and Milestones

Shegby has evolved from a travel planner to a Web3 concierge service and now aims to become a network state with decentralised governance and identity verification solutions. With strategic milestones achieved and future plans in place, Shegby is poised to capitalise on the growing market opportunities in Web3 and identity verification.

**Foundation and development (testing hypotheses)**\
2018: Launched as a community owned travel planner website, accumulating 40,000 POIs. \
2019: Becomes a private transfer service and wins the regional "Best Sharing Service" award. \
2022: Becomes a Web3 concierge service (P2P marketplace of services). \
2022: Joins the Startup Estonia ecosystem with a pivot into Network State.

**Significant milestones**\
Q1-Q2 2023: Incorporated Shegby Inc. as a C-Corp in Delaware.\
— Shegby is a part of the YC Startup School.\
— Secured AWS Activate portfolio with $100,000 limit.\
— [Launched NFT 'citizenship'](https://opensea.io/collection/shegby-fan-collection), sold over 55 NFTs for a total of 4ETH from 50+ buyers.\
— Built a community of \~1400 verified members on [Shegby's Discord](https://discord.gg/8XPMj7hTxX).\
— [Experimenting with decentralised governance and votings](https://snapshot.org/#/shegby.eth) to reward community contributions.\
Q3-Q4 2023:\
— Launched [$Shegby token on Scroll ZKP](https://scrollscan.com/token/0x12d27570a092e54082ce3c3301714a0f4694adbd) with over 1000 holders (and 3000+ transactions).\
— Secured over $10,000 from the community in two liquidity pools ([ETH/Shegby](https://syncswap.xyz/pool/0x99275eA637FC9743B1CDB83DF1f582B7c2Cd22Ec) and [USDC/Shegby](https://syncswap.xyz/pool/0x204cE4F5754C7F6f85F2F9aD3538EF9f28Ba4C83) on SyncSwap) to experiment with supply, price and market making.\
— Initiated $Shegby token smart contract audit and preparations for CEX listing.

**Fundraising and development**\
Q1-Q3 2024:\
— Improve HumanRank algorithm with data from 1400 collected wallets.\
— Commence fundraising efforts to raise $1.5 million pre-seed on SAFEs with a $15 million cap.\
— Complete MVP of Shegby with goal of signing 100+ Letters of Intent (LOIs) to confirm product-market fit (PMF) and generate $2M+ in revenue by end of 2024.

**Ongoing and future plans**\
Q2 2024 onwards:\
— Close LOIs with 189 projects on Scroll mainnet and 450 projects on testnet (as of May '24) to earn the $2 million (SOM) by the end of 2024.\
— Expand the team by hiring three professionals: Senior Business -Development, Partnership Manager and Senior Scroll zkEVM Blockchain Developer.\
— Actively seeking advisors and mentors for Shegby.\
— Apply to accelerators and find for a co-founder.\
— Clear intellectual property and other rights.\
— Launch major marketing and partnership campaigns.\
— Achieve full decentralisation of Shegby's operations and governance.\
— Develop and launch cross-platform wallet and P2P marketplace of services.

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# Team (We're hiring!)

**The team that has worked together for 3 to 12 years at SEO Expert OÜ, Tallinn (Estonia):**

<figure><img src="/files/QuLrhw2I4HW0IjS0oflY" alt=""><figcaption><p>Feel free to request a pitch deck link with all contacts and team details - <a href="/users/RtJ5OEn3o7Ns1sVzrKrAcm1Lfbz2">info@shegby.com</a></p></figcaption></figure>

**We are hiring!**&#x20;

Shegby - the Network State with the Web3 KYC SaaS are looking for talented individuals: \
1/ Senior Business Development \
2/ Partnership Manager \
3/ Senior Scroll zkEVM Blockchain Developer

Send your CV to [info@shegby.com ](mailto:undefined)\
Join us in empowering Web3 with innovative identity verification to combat fraud and enable trusted, community-centric blockchain interactions.

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# Legal Entities & Contacts

**SEO Expert OÜ**\
Private Limited Company, Reg.№: 14957109, Incorporation Date: 23 April 2020\
*Now the legal entity is in the restructuring phase (M\&A)*

Address: Vesivärava 50-201, 10152, Tallinn, Estonia\
Phone: +372 58377405\
Email: <lunin@seo-experts.com>

— Shegby is part of the [Startup Estonia ecosystem](https://ecosystem.startupestonia.ee/companies/shegby_com) from 2022.\
— Shegby - private travel transfer service (before the pivot in 2023) is the winner of the 'Sharing Services' nomination \[[11 October 2019](https://medium.com/@dmitry.lunin/we-are-the-winners-shegby-com-was-awarded-as-the-best-sharing-service-5ed148a98e83)]

***

**Shegby Inc.** \
Delaware C-Corp, File Number: 7379485, Incorporation Date: 29 March 2023

Address: 2261 Market Street #5175 San Francisco, CA 94114 US\
Email: <info@shegby.com>

— AWS Activate portfolio raised with $100,000 limit.\
— Shegby is a part of the YC Startup School.

***

The companies listed are currently established and can be (or are already being) used for product development and business operations. To access [the Shegby dataroom](https://stack.angellist.com/company/shegby-inc/raise/data-rooms/f7b7d58d-fe61-49cb-9bce-c852074d0206), please contact the project founder by email: [info@shegby.com](mailto:undefined)

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# The Whitepaper and the Website

The Whitepaper \[<https://whitepaper.shegby.com/>] and the Website \[<https://shegby.com/>] are for general information and community discussion purposes only and do not constitute a prospectus, an offer document, an offer of securities, a solicitation of an investment or an offer to sell any product, item or asset (whether digital or otherwise).

Nothing contained in the Whitepaper or the Website is or may be relied upon as a promise, representation or undertaking as to the future performance of the Shegby platform.

The information contained herein may not be exhaustive and does not form part of any contractual relationship in relation to the purchase of SHEGBY Token and no virtual currency or other form of payment will be accepted on the basis of the White Paper or the Website.

There is no guarantee as to the accuracy or completeness of such information and no representation, warranty or undertaking is made or purported to be given as to the accuracy or completeness of such information. Nothing contained in the Whitepaper or the Website is or may be relied upon as a promise, representation or undertaking as to the future performance of the Shegby platform.

Any agreement between any third party and you in relation to the sale, purchase or other distribution or transfer of SHEGBY Token shall be governed solely by the separate terms and conditions of such agreement, and such agreement must be read in conjunction with the Whitepaper.

Where the Whitepaper or the Website contains information obtained from third party sources, the Shegby Ecosystem have not independently verified the accuracy or completeness of such information.

You further acknowledge that circumstances may change and that the Whitepaper or Website may therefore become out of date and that neither Shegby Inc. nor any third party is under any obligation to update or correct this document.

The information contained in the White Paper and the Website is for community discussion only and is not legally binding. No person will be required to enter into any contract or binding legal obligation in relation to the purchase of any SHEGBY token and no virtual currency or other form of payment will be accepted on the basis of the White Paper or the Website. Any agreement for the sale or purchase of SHEGBY tokens is governed by a separate [Terms of Service](/user-terms-and-conditions-privacy-notice-and-cookie-policy).

The Terms of Service should be read in conjunction with the Whitepaper and other information. In the event of any inconsistency between the Terms of Use and the Whitepaper or Website, the [Terms of Use](/user-terms-and-conditions-privacy-notice-and-cookie-policy) shall prevail.

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


# User Terms and Conditions, Privacy Notice, and Cookie Policy

## Shegby Inc. User Terms and Conditions, Privacy Notice, and Cookie Policy

### 1. Terms of Use

#### Acceptance of Terms

By accessing or using Shegby Inc.'s services or purchasing SHEGBY tokens, you agree to abide by these Terms and Conditions. \
\
If you do not agree, do not use our services or visit our websites, including any links listed here <https://linktr.ee/shegby>!

#### Use of Services

You must be at least 18 years old to use our services. You agree not to engage in any activities that violate any laws, infringe on any rights, or interfere with the services provided by Shegby Inc.

#### Intellectual Property

All content provided by Shegby Inc. including text, graphics, logos, and software, are the property of Shegby Inc. or its licensors and are protected by intellectual property laws. Unauthorized use is prohibited.

#### Limitation of Liability

Shegby Inc. is not liable for any indirect, incidental, special, consequential, or punitive damages arising from the use of our services or the SHEGBY token. Our total liability shall not exceed the amount paid by you for our services.

#### Changes to Terms

Shegby Inc. reserves the right to modify these terms at any time. Changes will be effective immediately upon posting. Continued use of our services constitutes acceptance of the revised terms.

### 2. Privacy Notice

#### Information Collection

We collect personal information such as your name, email address, and wallet address when you use our services. We also collect data through cookies and similar technologies.

#### Use of Information

Your personal information is used to provide and improve our services, communicate with you, and comply with legal obligations. We do not sell your personal information to third parties.

#### Data Security

We implement reasonable security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure.

#### Third-Party Services

We may use third-party services to facilitate our operations. These third parties have access to your personal information only to perform specific tasks on our behalf and are obligated to protect it.

#### Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.

### 3. Cookie Policy

#### Use of Cookies

We use cookies to enhance your experience on our website. Cookies are small data files stored on your device that help us understand how you use our site and improve your user experience.

#### Types of Cookies

* **Essential Cookies**: Necessary for the operation of our website.
* **Analytical/Performance Cookies**: Help us understand how users interact with our website.
* **Functional Cookies**: Allow us to remember your preferences and provide personalized services.

#### Managing Cookies

You can manage or disable cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our website.

#### Updates to the Cookie Policy

We may update our Cookie Policy from time to time. Any changes will be posted on this page.

### Contact Us

If you have any questions about these terms, privacy notice, or cookie policy, please contact us at [info@shegby.com](mailto:undefined).

***

You can discover Shegby with all the links collected in one <https://linktr.ee/shegby>


